What should I name my website?

Have you ever had to name a new website or blog? Have you found yourself racking your brain for a clever, catchy title that will make people want to visit it and stay there? If so, this post is for you. Here are some tips on what to consider when naming your website.

What are some tips on naming my website?

Have you been struggling to name your website? Don’t worry, I have some great tips for picking the perfect domain. Use keywords related to what your site is about in order to make it easier for web surfers and search engines alike when they are looking up topics of interest on the internet. Consider experimenting with different words that might be relevant or catchy if you want a more unique sounding domain as well! Good luck out there – naming websites can feel like an impossible task at times but hopefully these steps will help get rid of any confusion around this process so keep them handy next time you need something new online! 

First, try a mindmap – write down what you want your business to represent and who is your target audience. 

  • To start the mind map write out other business names that you like the look of.
  • Research competitor’s names. You don’t want something that someone else already has.
  • Once you have a name you like, Google it, see if there is already anything similar, as you don’t want to be caught out. 
  • One popular convention for acronyms when coming up with a domain name is to use the first letter of each word in your acronym. For example, “WP” would be used if you were making a website about WordPress.

The name you pick for your business needs to be memorable – If you want your customers to come back, they need to know how to find you again. They will need your name because it’s the first thing that pops into their head when they need another product from you.

The name should contain keywords related to your business – It’s not enough just having a memorable name, but it also has to have keywords relevant with whatever niche market you’re targeting. So the things they are searching for. 

Then will need to pick a URL.  It’s a good idea to start with something available. I start by looking at GoDaddy to see what there is.  Make sure the content you need is on the page. Also, make sure it’s content you can use (There are a few keyword searches I do before looking for content). Next, check out content from competitors of your target market to see what content they have.  Its actually a really good idea to look for content you like and some that you don’t like to help set your standards.

If the name you are wanting is already taken, then consider changing your name, keeping a name with a similar meaning. Or perhaps your brand will fit just as good under a different name.


What is a domain name?

A domain name is the https://www.yourdomainname.com

How do I find and decide on a name?

There are many name generators online, but there’s really nothing better than brainstorming with friends or family–especially those who are within your target audience for your website. 

Then I start looking on domain sellers like godaddy.com to see if what you want is available.

Then also check if there is an Instagram and Facebook handle similar or the same as the domain name. 

Remember the shorter the better. eg. builderbobandjanefromfrankstonmelbourneaustralia.com.au is not as good as builderbobmelboune.com.au there is less room for people typing it in wrong. It also looks more professional. In general –  with the short name also come the more expensive price tag. 

What if I want to change my domain name later?

This is not advised. So be 100% on your choice to start with. But it’s definitely possible to change it. The only problem is you will have to redirect all the existing pages, so it takes a little bit of time. 

How much is a domain name?

Domains can range from $8 a year – $thousands. I normally pick one that is around $20 a year. You can also buy them off people using a domain broker. But these can be super-pricey. 

What about the domain extension?

Are you going for name.com –  name.au – name.net – name.business

There are so many options now. But some are better than others. Some look better, some look more professional, and some are just plain weird.

Personally, I don’t pick extensions like .shop .home, I go more for the .com .net or country extension, so for Australia it’s .au – this is if your business is location-based. 

Should I use hyphens, underscores, or no punctuation in my domain name?

Punctuation, no punctuation, or underscores? It’s a decision that will impact your marketing and SEO. Avoid hyphens in a domain name – and definitely no underscores. 

You want a name that is easy to remember and will not be changed. A short, catchy one. Give your business the best chance for success by choosing wisely and thinking about how you are going to use it in the future. If you would like some advice on your business or domain name, please contact me at gemblack.com

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